Initial character development phase for a much larger project aiming for over 100 video clip animations, and a variety of characters and otufits for them. I designed and developed José, an original brand character, taking the process from early concept through final production. The character was created to serve as the face of the brand’s training courses and overall communication campaign. My role included bringing the character to life and defining the visual language for the entire project. All poses and animations were built with a modular approach, allowing for the seamless addition of new characters and outfits as the project evolved.
Test animation: Personaliy and tone propposal. First pass was intended to be playfull, fun and lively. We added some slapstick, and enviroment integration to the acting. At the end the client decided to tone it down in to a more corporate and sober tone